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A Guide to Business Research Methods.
・ISBN 978-1-4051-1512-4 paper US$ 39.95
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| 著者・編者 | Van Der Velde, Mandy / Jansen, P. / Anderson, N., |
|---|---|
| 出版社 | (Blackwell, UK) |
| 出版年月 | 2004 |
| ページ数 | 240 pp. |
| 言語 | ENG |
| ニュース番号 | ＜502-526＞ |
解説
This text shows business students how to conduct reliable research and how to argue the soundness of their research approach.
- A practical introduction to research methods for business students.
- Gives students the ability to conduct reliable research on the basis of empirical field data.
- Takes students through the research process systematically, from the initial definition of a research problem to the final presentation of results.
- Demonstrates the interrelationships between the different stages in a research project.
- Helps students to decide which methods are most appropriate.
- Teaches students to think both critically and creatively about research methods.
- Includes the most up-to-date methods, including use of the Internet and email.
- Supported by real-life examples, cases and practical guidelines.