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Business Relationships for Competitive Advantage : Managing Alignment and Misalignment in Buyer and Supplier Transactions. 競争上の優位のための企業関係
・ISBN 978-1-4039-1904-5 hard EUR 99.99
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★★★
| 著者・編者 | Cox, Andrew / Lonsdale, C. / Sanderson, J. et al., |
|---|---|
| 出版社 | (Palgrave Macmillan, UK) |
| 出版年月 | 2004 |
| ページ数 | 240 pp. |
| 言語 | ENG |
| ニュース番号 | ＜502-516＞ |
解説
This book provides the first summary and critical appraisal of the thinking that currently informs the management of business relationships, from the perspectives of both the buyer and supplier. The authors argue that these approaches are one-dimensional and instead recommend a more holistic approach based on power, interaction and portfolio perspectives. The book provides evidence of how relationships can be aligned and misaligned in practice, using eighteen examples drawn from a variety of business cases and circumstances.