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This book explores the burgeoning genre of men's lifestyle magazines, their production and consumption, and related constructions of masculinity. Interdisciplinary exploration of the burgeoning genre of men's lifestyle magazines. Addresses key questions about the production and consumption of men's lifestyle magazines, and their contribution to current gender politics. Contributors make use of a range of methodologies, including interviews with magazine editors, focus groups with readers, corpus linguistics and discourse analysis. Draws on scholarship from sociology, media studies, cultural studies and linguistics. Uses new research data, including comparative data from different countries, gay magazines and sporting magazines.