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商品詳細
解説
The book covers both how media sport is produced and the ways in which it can be interpreted. It is divided into two related sections:
'Media Sport Construction: History, Labour, Culture and Economics' addresses such important topics as globalization, media convergence, the corporate contest for broadcast rights, the making of sports pages and broadcasts, and the staging of mega-media sports events like the Olympic Games.
'Media Sport Deconstruction: Readings, Forms, Ideologies and Futures' is concerned with issues including nationalism, gender, sexuality, ethnicity and race in sports television, the press, fiction and new media.
Readers will, therefore, gain a comprehensive grasp of the cultural significance of media sport.