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The updated and expanded Fourth Edition of Investigating the Social World is written so that the `doing' of social research is closely and consistently linked to important social issues, demonstrating not only the value of research, but also how technique and substance are intimately related. The text offers guides for critiquing research articles, exercises for applying research skills and the examples of analyzing and reporting social data provide instructors with key supports for effective teaching. Ethical concerns and ethical decision making are treated in tandem with each study of specific methods and an emphasis on `how to do' research is joined with an equal emphasis on giving students the critical skills necessary to evaluate research done by others.