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Name: Marketing Management. 2nd ed.
Author: Winer, Russell S.
ISBN: 978-0-13-140547-9

Marketing Management. 2nd ed.

・ISBN 978-0-13-140547-9 hard

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著者・編者	Winer, Russell S.,
出版社	(Prentice Hall, US)
出版年月	2004
ページ数	485 pp.
言語	ENG
ニュース番号	＜501-605＞

解説

For upper-level undergraduate or MBA "core" courses in Marketing Management.

This book is perfect for getting to the core concepts for any Marketing Management course, but particularly fitting for instructors who like to introduce cases and other source material. Unique and central to this book is the Marketing Strategy Framework, which is introduced in chapter two and continues throughout the rest of the book.