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Name: Marketing Research : An Applied Orientation. 4th ed.
Author: Malhotra, Naresh K.
ISBN: 978-0-13-104189-9

Marketing Research : An Applied Orientation. 4th ed.

・ISBN 978-0-13-104189-9 hard with CD-ROM

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著者・編者	Malhotra, Naresh K.,
出版社	(Prentice Hall, US)
出版年月	2004
ページ数	713 pp.
言語	ENG
ニュース番号	＜501-601＞

解説

For MBA and upper-level undergraduate courses in Marketing Research and Marketing Data Analysis.

This international leader in marketing research texts presents a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from a manager's perspective, the fourth edition emphasizes emerging trends in marketing research, ethical and global implications, and the continuing integration of new technologies.