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Principles of Marketing.

Principles of Marketing. 10th ed. P.コトラー著　マーケティング原理　第10版

・ISBN 978-0-13-108830-6 hard

絶版

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・ISBN 978-0-13-121276-3 paper Int'l ed.

絶版

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著者・編者Kotler, Philip / Armstrong, G.,
出版社(Prentice Hall, US)
出版年月2004
ページ数661 pp.
言語ENG
ニュース番号＜501-597 502-603＞

解説

For the Principles of Marketing course.

Ranked the #1 selling introductory marketing text, Kotler and Armstrong's Principles of Marketing provides an authoritative and practical introduction to marketing. The Tenth Edition is organized around a managing customer relationships framework that is introduced in the first two chapters, and then built upon throughout the book. Real world applications appear in every chapter and every vignette is new or has been updated. The text is complemented by an extensive ancillary package, from all new videos on VHS, online, and DVD to a new Presentation Manager CD-ROM for instructors.