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商品詳細

Name: Integrated Advertising, Promotion, and Marketing Communications. 2nd ed.
Author: Clow, Kenneth E. / Baack, D.
ISBN: 978-0-13-106052-4

Integrated Advertising, Promotion, and Marketing Communications. 2nd ed.

・ISBN 978-0-13-106052-4 paper with CD-ROM

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・ISBN 978-0-13-140546-2 paper

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著者・編者	Clow, Kenneth E. / Baack, D.,
出版社	(Prentice Hall, US)
出版年月	2004
ページ数	538 pp.
言語	ENG
ニュース番号	＜501-589＞

解説

For courses in Integrated Marketing Communications, Advertising Principles, and Advertising and Promotions.

Pure IMC: an integrated approach to teaching integrated marketing communications, with a solid advertising core-not an advertising book with a few other chapters tacked on. Furthermore, the text gives students an integrated learning experience by incorporating a Building an IMC Campaign project, with free IMC Plan Pro software in every copy, so that by the end of the course students will have a portfolio-ready campaign.