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Name: Beyond the Core : Expand Your Market without Abandoning Your Roots.
Author: Zook, Chris
ISBN: 978-1-57851-951-4

Beyond the Core : Expand Your Market without Abandoning Your Roots. C.ズック著　ルーツを放棄することなしに市場を拡大する

・ISBN 978-1-57851-951-4 hard

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Outlines an expansion strategy based on putting together combinations of adjacency moves into areas away from, but related to, the core business