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Strategy and Performance : Achieving Competitive Advantage in the Global Marketplace. 戦略と成果－グローバル市場で競争上の優位を得る
・ISBN 978-1-4039-1618-1 hard EUR 99.99
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★★★
| 著者・編者 | Ghobadian, Abby / O'Regan, N. / Gallear, D. et al. (eds.), |
|---|---|
| 出版社 | (Palgrave Macmillan, UK) |
| 出版年月 | 2004 |
| ページ数 | 316 pp. |
| 言語 | ENG |
| ニュース番号 | ＜501-555＞ |
解説
Terms such as the 'new competitive landscape', 'hypercompetition' and 'inherent instability and change' have been used over the past decade to describe the changing global competitive environment. A plethora of strategic and operational measures have been used to enable firms to gain sustainable competitive advantage, with varying degrees of success. Yet we remain in largely uncharted territory with strategic preparation for the future becoming a critical activity. Strategy and Performance provides academics, practitioners and students with a highly focused approach to competing in the global marketplace.