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Name: Communication Best Practices at Dell, General Electric, Microsoft, and Monsanto.
Author: Cushman, Donald P. / King, S. S.
ISBN: 978-0-7914-5739-9

Communication Best Practices at Dell, General Electric, Microsoft, and Monsanto.

・ISBN 978-0-7914-5739-9 cloth

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・ISBN 978-0-7914-5740-5 paper US$ 35.95

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著者・編者	Cushman, Donald P. / King, S. S.,
シリーズ	SUNY Series, Human Communication Processes
出版社	(State U. New York Pr., US)
出版年月	2003
ページ数	153 pp.
言語	ENG
ニュース番号	＜501-522 501-L488＞

解説

Through case studies of communication best practices at Dell, General Electric, Microsoft, and Monsanto, this book provides specific and powerful theories for leadership, marketing, and stockholder communication. Best practice limitations are also revealed in the cases of IBM, the Bumper Works, and Asea Brown and Boveri, where organizational learning, a firm's timeline, and corporate culture made implementation difficult. Taken collectively, these case studies suggest several ways in which benchmarking can become an important research methodology and theorist tool for understanding excellence in organizational practice.