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Organising Knowledge : Methods and Case Studies. 知識を系統立てる－方法と事例研究
・ISBN 978-1-4039-1661-7 hard EUR 99.99
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| 著者・編者 | Gadner, Johannes / Buber, R. / Richards, L. (eds.), |
|---|---|
| 出版社 | (Palgrave Macmillan, UK) |
| 出版年月 | 2004 |
| ページ数 | 232 pp. |
| 言語 | ENG |
| ニュース番号 | ＜501-512＞ |
解説
The organization, processing and representation of knowledge becomes increasingly important in all scientific and business contexts. This book focuses on qualitative methods for knowledge organization and their contributions to knowledge-based issues of marketing management research. Besides theoretical discussions of different approaches to and definitions of knowledge and methods for knowledge organization, several case studies in the field of marketing management are presented. Questions of research design, adequate choice of methodologies and practical relevance of the results are addressed.