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Name: Business Research Methods. 8th ed.
Author: Cooper, Donald R. / Schindler, P.
ISBN: 978-0-07-123318-7

Business Research Methods. 8th ed.

・ISBN 978-0-07-123318-7 paper Int'l ed. with student CD-ROM

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著者・編者	Cooper, Donald R. / Schindler, P.,
出版社	(McGraw-Hill/Irwin, SI)
出版年月	2003
ページ数	640 pp.
言語	ENG
ニュース番号	＜500-L33＞

解説

Cooper and Schindler's Business Research Methods, 8e offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.