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Name: Management of a Sales Force. 11th ed.
Author: Spiro, Rosann L. / Stanton, W. J. / Rich, G. A.
ISBN: 978-0-07-239887-8

Management of a Sales Force. 11th ed.

・ISBN 978-0-07-239887-8 hard

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著者・編者	Spiro, Rosann L. / Stanton, W. J. / Rich, G. A.,
シリーズ	McGraw-Hill/Irwin Series in Marketing
出版社	(McGraw-Hill/Irwin, US)
出版年月	2003
ページ数	564 pp.
言語	ENG
ニュース番号	＜500-653＞

解説

"Management of a Sales Force" is the No 1 selling text in this market. This book covers the concepts and applies the theories associated with managing a sales force. This text is praised for its practical, applied, and student friendly approach.