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Name: Aerospace Marketing Management : Manufactures, OEM, Airlines, Airports, Satellites, Launchers.
Price: 53456 JPY
Availability: BackOrder
Author: Malaval, Philippe / Bénaroya, C.
ISBN: 978-1-4020-7151-5

Aerospace Marketing Management : Manufactures, OEM, Airlines, Airports, Satellites, Launchers. 航空宇宙産業のマーケティング・マネジメント

・ISBN 978-1-4020-7151-5 hard EUR 199.99

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著者・編者	Malaval, Philippe / Bénaroya, C.,
出版社	(Kluwer Academic, NE)
出版年月	2003
ページ数	560 pp.
言語	ENG
ニュース番号	＜500-647＞

解説

Aerospace Marketing Management is a marketing manual devoted to:

-the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines,
-the space sector: suppliers, integrators, and service providers.

It presents the essentials of marketing from basic concepts such as segmentation, positioning and the marketing plan, to the product policy, pricing, distribution and communication. This book also includes specific chapters on project marketing, brand policy, gaining loyalty through maintenance and training, compensation, and alliance strategies. The different chapters show the new changes due to Internet:

-e-procurement for the purchase strategy,
-interactive communication with websites,
-e-ticketing for the airlines to reach final consumers.