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Name: Consumer Behavior : Building Marketing Strategy. 9th ed.
Author: Hawkins, Del I. / Best, R. J. / Coney, K. A.
ISBN: 978-0-07-286549-3

Consumer Behavior : Building Marketing Strategy. 9th ed.

・ISBN 978-0-07-286549-3 hard with CD-ROM

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・ISBN 978-0-07-253686-7 hard

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著者・編者	Hawkins, Del I. / Best, R. J. / Coney, K. A.,
シリーズ	Irwin/McGraw-Hill Series in Marketing
出版社	(McGraw-Hill/Irwin, US)
出版年月	2004
ページ数	790 pp.
言語	ENG
ニュース番号	＜500-632＞

解説

Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.