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Name: Consumers. 2nd ed.
Author: Arnould, Eric / Price, L. / Zinkhan, G.
ISBN: 978-0-07-121426-1

Consumers. 2nd ed.

・ISBN 978-0-07-121426-1 paper Int'l ed.

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著者・編者	Arnould, Eric / Price, L. / Zinkhan, G.,
シリーズ	McGraw-Hill/Irwin Series in Marketing
出版社	(McGraw-Hill/Irwin, SI)
出版年月	2004
ページ数	845 pp.
言語	ENG
ニュース番号	＜500-631＞

解説

"Consumers, 2nd Edition" presents a global, behavioural, eclectic and multi-disciplinary coverage of consumer behaviour. Reviewers praised "Consumers" as the most current text in the field in the areas of technology and research, and it contains illustrative examples.