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Name: Consumers. 2nd ed.
Author: Arnould, Eric / Price, L. / Zinkhan, G. M.
ISBN: 978-0-07-253714-7

Consumers. 2nd ed.

・ISBN 978-0-07-253714-7 hard

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著者・編者	Arnould, Eric / Price, L. / Zinkhan, G. M.,
シリーズ	McGraw-Hill/Irwin Series in Marketing
出版社	(McGraw-Hill/Irwin, US)
出版年月	2004
ページ数	845 pp.
言語	ENG
ニュース番号	＜500-630＞

解説

Consumers, 2/e, by Arnould, Price and Zinkhan, analyses how and why consumers purchase and consume the way they do. It outlines both the individual and social factors that influence these processes. The text presents a global, behavioral, and multi-disciplinary coverage of consumer behavior. Consumers is praised as the most current text in the field in the areas of technology, research, and illustrative examples.