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Name: Electronic Marketing : Integrating Electronic Resources into the Marketing Process. 2nd ed.
Author: Reedy, Joel / Schullo, S.
ISBN: 978-0-324-17595-0

Electronic Marketing : Integrating Electronic Resources into the Marketing Process. 2nd ed.

・ISBN 978-0-324-17595-0 paper

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著者・編者	Reedy, Joel / Schullo, S.,
出版社	(South-Western, US)
出版年月	2004
ページ数	570 pp.
言語	ENG
ニュース番号	＜500-628＞

解説

This innovative and exciting new edition of Electronic Marketing combines the traditional proven marketing process of situation analysis, marketing planning, and marketing implementation to introduce the enhanced speed, accuracy, and target ability of electronic marketing resources. Electronic Marketing is the ideal guide for the marketing student to understand and integrate electronic resources into the learning process.