商品詳細

This book responds to the demands of today's rapidly changing and unpredictable global marketplace that students will face when they enter the business world. The concepts and cases volume gives students a timely, rigorous and relevant book, written in an engaging manner, to spur their interest and excitement. A solid treatment of traditional topics in strategic management is combined with coverage of contemporary topics such as entrepreneurship, knowledge management and e-commerce and Internet strategies. Many applications from business practice plus sidebars (about six per chapter) bring key concepts to life. - Chapter-opening vignettes provide insightful, real-world examples of what can go wrong in strategic management. These are designed to spur student curiosity and help them to apply the course concepts. - The themes of ethics, globalization and technology are woven into the text and into the "Strategy Spotlight" boxes that appear in every chapter. - Many key text concepts are applied to start-up firms and smaller businesses, which is particularly important and relevant given the fact that many students will begin their professional careers in just these kinds of smaller firms.