商品詳細

"Strategic Management: Text and Cases, First Edition" by Dess, Lumpkin, and Taylor responds to the demands of today's rapidly changing and unpredictable global marketplace that students will face when they enter the business world. The concepts and cases volume provides students with a timely, rigorous, and relevant book written in an engaging manner to spur their interest and excitement. This text portion provides a solid treatment of traditional topics in strategic management as well as contemporary topics such as entrepreneurship/intrapreneurship, knowledge management and intellectual capital, and e-commerce and Internet strategies. The accompanying cases were selected by co-author and renowned case scholar, Marilyn Taylor, past-President of North American Case Research Association. Carefully chosen for both in-class "teachability" and relatedness to the chapters in the text, each case is supported with detailed and insightful teaching notes that include all the relevant exhibits.