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Name: Managing Services : Using Technology to Creative Value.
Author: Davis, Mark / Heinke, J.
ISBN: 978-0-07-285819-8

Managing Services : Using Technology to Creative Value.

・ISBN 978-0-07-285819-8 hard with student CD-ROM

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著者・編者	Davis, Mark / Heinke, J.,
出版社	(McGraw-Hill/Irwin, US)
出版年月	2003
言語	ENG
ニュース番号	＜500-550＞

解説

"Managing Services" views services from a management, as opposed to operational, perspective. It emphasizes managerial problem solving and strategic matters over the quantitative and theoretical, and demonstrates how services affect every functional area of a business from finance to sales and marketing. Reader-friendly vignettes give topics a real-world context and stress service management within a larger strategic point of view.