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Strategy-and the planning that created it-has too often failed to deliver its promised results. The reasons for this failure are many and varied, but include an over-reliance on the next big thing in strategic methodology, a failure to recognize and deal with the total change that strategy requires in an organization, and an inability to deal with uncertainty. Wilson argues that strategy is a subtle and demanding art, far more than it is a science or a methodology. * To succeed in dealing with complex, interacting forces inside and outside the organization, strategy must: * Deal with the totality of the organization in the context of its total environment (not just one function or one facet of the organization) * Learn to harness the power of opposites (the sometimes conflicting objectives of the organization, e.g., the long term and short term; vision and execution; economic constraints and social responsibility) * Deal constructively with pervasive uncertainty in its future * Develop a strategic vision * Create a culture that fosters a strategic mindset throughout the organization. Without constant change and adaptation, a strategy will fail. Continuing success depends, therefore, upon constant learning from customers, competitors, changes in our environment, and our own mistakes.