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Small Business E-Commerce Management.

Small Business E-Commerce Management. 中小企業の電子商取引管理

・ISBN 978-1-4039-1232-9 paper

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著者・編者Chaston, Ian
出版社(Palgrave Macmillan, UK)
出版年月2003
ページ数352 pp.
言語ENG
ニュース番号<499-449>

解説

Small Business E-Commerce Management uses both published research and real-world case studies to provide students with an understanding of the key aspects of managing e-commerce processes within small firms. Realistic management models and theories reveal how appropriate e-commerce strategies can be used to enhance small business performance. This text will make an ideal course companion for undergraduate and postgraduate students studying e-commerce within the small business sector.