株式会社極東書店トップ商品一覧Business Research : From Problem Finding to Implementation.

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Business Research

Business Research : From Problem Finding to Implementation.

・ISBN 978-0-415-31515-9 hard

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・ISBN 978-0-415-31516-6 paper

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著者・編者Essers, Juup / van Engeldrop Gastelaars, F. / Leede, E. d. et al.,
出版社(Routledge, UK)
出版年月2004
ページ数240 pp.
言語ENG
ニュース番号<499-444>

解説

This text is an indepth analysis of business methodology and organizational research that features a completely unique web based computer game, 'Boris' (Business and Organization Research Interactive Skills-training). The game provides a hands-on virtual training environment in which users can develop their skills in designing, negotiating and managing the process of practical business research. The combination of textbook and computer game leads students through the steps of gathering data and conducting interviews, as well as the relevant strategic and conceptual frameworks. An innovative and practical textbook, this is a unique learning opportunity that will give students all of the necessary hands-on experience for successful business research.