株式会社極東書店トップ ＞ 商品一覧 ＞ Sonic Branding : An Introduction. Ed. by P. Fulberg.
商品詳細
解説
Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.