株式会社極東書店トップ ＞ 商品一覧 ＞ Global and Transnational Business : Strategy and Management. 2nd ed.
商品詳細
Global and Transnational Business : Strategy and Management. 2nd ed. グローバル・多国籍企業－戦略と経営 第2版
・ISBN 978-0-470-85126-5 paper US$ 88.95
￥20,840.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
| 著者・編者 | Stonehouse, George / Hamill, J. / Campbell, D. et al., |
|---|---|
| 出版社 | (Wiley, US) |
| 出版年月 | 2003 |
| ページ数 | 480 pp. |
| 言語 | ENG |
| ニュース番号 | ＜498-522＞ |
解説
This extensively revised and updated second edition of Global and Transnational Business, builds on the success of the first edition in discussing the complex strategic issues involved in global and international business.
Presented within an integrative framework, the authors provide a review of the work of leading authors in the field, and this framework establishes clear linkages between global strategy, global management and global competitiveness. The link is examined between the trend towards the globalization of competition, markets and products, and the need to adopt global or transnational strategies and approaches to management.