株式会社極東書店トップ ＞ 商品一覧 ＞ Theory and Management of Collective Strategies in International Business : The Impact of Globalization on Japanese-German Business Collaboration in Asia.
商品詳細
Theory and Management of Collective Strategies in International Business : The Impact of Globalization on Japanese-German Business Collaboration in Asia. 国際経営における集団的戦略の理論と管理
・ISBN 978-1-4039-1127-8 hard EUR 99.99
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お気に入り
★★★
| 著者・編者 | Haak, René, |
|---|---|
| 出版社 | (Palgrave Macmillan, UK) |
| 出版年月 | 2004 |
| ページ数 | 206 pp. |
| 言語 | ENG |
| ニュース番号 | ＜498-515 507-446＞ |
解説
In the wake of globalization, international management has gained importance as a decisive element behind the success of a business enterprise, however little is known about the collective strategies between two foreign firms in an overseas market. This book discusses the theory of collective international strategies and the adaptation of Japanese and German companies to the changing conditions of global competition due to third market business cooperation. The author analyses the management style of Japanese-German business cooperation in Asia on a strategic and operative level and offers advice for the success of collective strategies and shows what we can learn from Japanese-German companies in Asian markets.