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Creative Business : Achieving Your Goals through Creative Thinking and Action.
・ISBN 978-0-333-99735-2 hard EUR 59.99
￥16,034.- (税込) ※（※）価格はご注文時の参考価格となります。
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お気に入り
★★★
| 著者・編者 | Genasi, Chris / Bills, T., |
|---|---|
| 出版社 | (Palgrave Macmillan, UK) |
| 出版年月 | 2003 |
| ページ数 | 200 pp. |
| 言語 | ENG |
| ニュース番号 | ＜498-485＞ |
解説
While many people in business have strong analytic skills, creativity has been undervalued in many organisations. The authors draw attention to creative thinking and action and how this can be used to solve business problems and improve performance. They show how some companies have achieved success as a result of creativity and provide a step by step guide for companies and individuals to become more creative. The book also contains numerous scenarios that encourage the reader to solve problems imaginatively and to apply these creative thoughts to their own business problems.