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This text provides a fresh approach to entrepreneurship. It puts forward a flexible, expansive conceptualization of the continuum of entrepreneurial behaviour and integrates context, culture, social networks and entrepreneurship as an embedded activity. Motivated by a desire to bridge traditional academic boundaries, the editors craft a heterodox perspective which interweaves strands from feminist and new institutional economics, sociology, management, finance, marketing and social policy. Contemporary themes of major significance highlighted include the importance of new technology, ethics, culture and identity and entrepreneurship for indigenous, younger and older people as distinct groups.