商品詳細

Entrepreneurs, even more than investors, are essential to business. While inventors produce ideas, entrepreneurs get things done, build the markets, make ideas reality. But what creative talents do the legendary entrepreneurs share, and what can you learn from them about business success? Using lively character sketches and company stores, University of Rhode Island professor and author Maury Klein analyses how innovators from Andrew Carnegie to Bill Gates triumphed over perennial challenges in planning and strategy, production, operations, staffing, and sales - and transformed entire industries.