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Name: Mastering Global Markets : Strategies for Today's Trade Globalist.
Author: Czinkota, Michael R. / Ronkainen, I. A. / Donath, B.
ISBN: 978-0-538-72665-8

Mastering Global Markets : Strategies for Today's Trade Globalist.

・ISBN 978-0-538-72665-8 hard

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著者・編者	Czinkota, Michael R. / Ronkainen, I. A. / Donath, B.,
出版社	(South-Western, US)
出版年月	2004
ページ数	320 pp.
言語	ENG
ニュース番号	＜497-444＞

解説

This book is designed for business professionals that are either thinking about taking their business globally or want to improve their global strategy. Beginning first with an overview of the global business environment, Mastering Global Markets: Strategies for Today's Trade Globalist covers all aspects of entering global markets from strategic planning to tactical implementation.