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Achieving Excellence in Stakeholder Management. ステークホールダー管理における卓越性
・ISBN 978-3-540-00255-0 hard EUR 49.99
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| 著者・編者 | Scharioth, Joachim / Huber, Margit (eds.), |
|---|---|
| 出版社 | (Springer, GW) |
| 出版年月 | 2003 |
| ページ数 | viii, 151 pp. |
| 言語 | ENG |
| ニュース番号 | ＜497-401 499-441＞ |
解説
The term 'stakeholder management' describes the policy towards all interest groups that have a stake in a company. Here, companies using a Stakeholder Management tool give their first-hand account of how this tool enables them to successfully measure, monitor and manage their stakeholders' performance. The experience of these companies highlights how across different sectors and countries strong customer relationships, committed employees and successful relationships with suppliers can be created to stay at the forefront of today's global economy. Company contributions are complemented by expert articles about current business topics such as Performance Measurement, Balanced Scorecard and Data Mining methodologies.