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Each chapter of this text takes as its starting point a myth, a legend, a story or a fable and explores its contemporary relevance for a world of globalization, organizations and consumerism. Each contributor is inspired by a relatively short but rich text which is then used as a springboard for an analysis of contemporary social and organizational realities. The idea behind this book is that by looking at contemporary society through the prism of pre-modern narratives, certain features emerge in sharp relief, while others are found to be entrenched in societies across the ages. The texts that have inspired the authors of this collection differ - some are myths, some are stories, one is a children's tale. The origins of these texts differ, from the scriptural to the folkloric, from high art to oral tradition. What all the texts have in common is a distinct and compelling plot, a cast of recognizable characters with an ability to touch us and speak to us through the ages and, above all, a powerful symbolic aura, one that makes them identifiable landmarks in storytelling tradition. The driving force behind this project was each author's love for their narratives.