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This book demonstrates how communities can harness 'main street's' dynamic forces and make them work to their advantage. In the 21st century, those downtown marketplaces that meet the exacting standards of demanding shoppers will realize success. Contrary to popular belief, size is not the sole determinant of prosperity. Success will come only to those municipalities- small towns, medium and large size cities- with stores, restaurants and ambiance that meet the needs of consumers who are turned off by the sterility of malls. Elected officials, municipal managers, landlords, storeowners and residents must enter into an open-minded alliance, a partnership of mutual respect, to broaden their perspectives and understanding of what 'main street' should be.