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Name: A Framework for Marketing Management. 2nd ed.
Price: 4290 JPY
Availability: OutOfStock
Author: Kotler, Phillip
ISBN: 978-0-13-120427-0

A Framework for Marketing Management. 2nd ed.

・ISBN 978-0-13-120427-0 paper Int'l ed. JPY 3900

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著者・編者	Kotler, Phillip,
出版社	(Prentice Hall, US)
出版年月	2003
ページ数	363 pp.
言語	ENG
ニュース番号	＜495-479＞

解説

For undergraduate and MBA courses in Marketing Management and Marketing Strategy.

A Framework for Marketing Management is a concise paperback adapted from Philip Kotler's #1 selling textbook, Marketing Management. This books focuses on key points such as how to analyze the market and competitors, how to develop strategies, and how to deliver and manage effective marketing programs. A streamlined approach also offers greater flexibility in classes where outside cases, simulations, and projects are brought in.