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商品詳細

Name: Internet Marketing Intelligence : Research Tools, Techniques, and Resources.
Author: Forrest, Edward
ISBN: 978-0-07-282111-6

Internet Marketing Intelligence : Research Tools, Techniques, and Resources.

・ISBN 978-0-07-282111-6 soft

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著者・編者	Forrest, Edward,
シリーズ	Irwin/McGraw-Hill Series in Marketing
出版社	(McGraw-Hill, US)
出版年月	2003
ページ数	224 pp.
言語	ENG
ニュース番号	＜495-474＞

解説

"Internet Marketing Intelligence" outlines the research tasks and tools available to market researchers today. This essential guide introduces a step-by-step approach to utilizing the Internet to target customers and create successful marketing plans. Researchers will learn how to properly document resources, delineate tools, and take advantage of newsgroups, discussion lists, search engines, and more.