商品詳細

This new and updated third edition equips real-world entrepreneurs with the same state-of-the-art business knowledge and information taught to MBA candidates in top business schools. Within this book you'll find all the entrepreneurial advice you need to run a business: recognizing great entrepreneurial opportunities; writing a business plan and building your financial statements; securing financing with venture capital or debt financing; franchising your business; managing a growing business; protecting intellectual property; and, selling a business when the time comes.