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Rising Tide

Rising Tide : Lessons from 165 Years of Brand Building at Procter & Gamble. プロクター・アンド・ギャンブル社での ブランド形成の165年からの教訓

・ISBN 978-1-59139-147-0 hard

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著者・編者Dyer, Davis / Dalzell, F. / Olegario, R.,
出版社(Harvard Business School, US)
出版年月2004
ページ数467 pp.
言語ENG
ニュース番号＜494-609 512-673＞

解説

This work features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. A fascinating history of household brands from Ivory to Crest, and Pringles to Cascade, this book unlocks the secrets of longtime success of dozens of superstar brands that we've grown accustomed to choosing for decades. It offers practical advice. Case study sections offer lessons in: business reinvention, building new markets and capabilities, leadership transformation, brand excellence, and general management.