株式会社極東書店トップ ＞ 商品一覧 ＞ Synconomy : Adding Value in a World of Continuously Connected Business.
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解説
"Synconomy" argues that the operating state of a firm has a synergistic relationship with the behaviour of the entire marketplace. This will be important in order to understand the value of the firm and predict its performance. The book explores the business conditions of an ever more inter-operating global economic marketplace in which companies, customers and competitors collaborate on many issues and it proposes an approach to measuring value in this inter-connected global framework.