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Globalization or Regionalization of the American and Asian Car Industry? 米国とアジアの自動車産業のグローバル化か地域化か？
・ISBN 978-1-4039-0582-6 hard EUR 99.99
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| 著者・編者 | Freyssenet, Michel / Shimizu, Koichi / Volpato, G. (eds.), |
|---|---|
| 出版社 | (Palgrave Macmillan, UK) |
| 出版年月 | 2003 |
| ページ数 | 243 pp. |
| 言語 | ENG |
| ニュース番号 | ＜494-364 500-346＞ |
解説
The automobile sector is one of the most archetypal global industries and is seen by many as one of the main drivers behind the homogenisation of world markets due to firms' internationalization strategies and the social practices that firms impose. This book argues that this is not entirely the case due to the heterogeneity of firms and the diversity of strategies pursued. It highlights the diversity and forms of internationalization and the preference for regionalization rather than globalization that has occurred over the past decade. This book looks specifically at the American and Asian car industry.