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商品詳細

Name: Strategic Management : Formulation, Implementation, and Control. With PowerWeb and Business Week Card. 8th ed.
Author: Pearce, John / Robinson, R.
ISBN: 978-0-07-283154-2

Strategic Management : Formulation, Implementation, and Control. With PowerWeb and Business Week Card. 8th ed.

・ISBN 978-0-07-283154-2 cloth with PowerWeb

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著者・編者	Pearce, John / Robinson, R.,
出版社	(McGraw-Hill, US)
出版年月	2002
言語	ENG
ニュース番号	＜493-467＞

解説

This text emphasizes current strategic management topics supported by proven strategy concepts and techniques in a direct, straightforward treatment. The central themes of globalization, ecommerce, information technology, speed and continuous improvement receive heightened treatment across every chapter in the new edition. New examples have been added to every chapter on strategy for e-commerce businesses. An assortment of "Business Week" cases are woven into the text.