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Name: Managerial Economics : Economic Tools for Today's Decision Makers. 4th ed.
Author: Keat, Paul G. / Young, P. K. Y.
ISBN: 978-0-13-110539-3

Managerial Economics : Economic Tools for Today's Decision Makers. 4th ed.

・ISBN 978-0-13-110539-3 paper Int'l ed.

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著者・編者	Keat, Paul G. / Young, P. K. Y.,
出版社	(Prentice Hall, US)
出版年月	2002
ページ数	688 pp.
言語	ENG
ニュース番号	＜493-450＞

解説

For upper-level undergraduate and first year MBA courses in Managerial Economics in departments of Economics and Finance.

This text features a running case study that explores the decision-making processes of managers within Global Foods, a hypothetical company. It creates a vivid, dynamic business setting that highlights microeconomic theory and the tools of quantitative analysis used in management decision-making. In addition, actual business examples from the popular press-including numerous international examples-are incorporated into the chapters to reinforce the connection between economics and real business situations.