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Name: Marketing Research : An Integrated Approach.
Author: Wilson, Alan
ISBN: 978-0-273-65113-0

Marketing Research : An Integrated Approach.

・ISBN 978-0-273-65113-0 paper

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著者・編者	Wilson, Alan,
出版社	(Financial Times / Prentice Hall, UK)
出版年月	2002
ページ数	384 pp.
言語	ENG
ニュース番号	＜492-537＞

解説

This title provides an integration of both the professional and the practical elements of marketing research. The perspective is market-led, rather than focusing on technique, and the text remains accessible by assuming less statistical knowledge than most others available.