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Name: Essentials of Marketing Research. 3rd ed.
Author: Proctor, Tony
ISBN: 978-0-273-67400-9

Essentials of Marketing Research. 3rd ed.

・ISBN 978-0-273-67400-9 paper

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著者・編者	Proctor, Tony,
出版社	(Financial Times / Prentice Hall, UK)
出版年月	2002
ページ数	576 pp.
言語	ENG
ニュース番号	＜492-534＞

解説

The third edition of Essentials of Marketing Research offers a concise introduction to all the major concepts as well as discussing new developments in the field of market research, whilst positioning it in the real world of marketing communications.

This text is ideal for undergraduates studying marketing research for the first time as well as anyone who seeks a basic understanding of this topic.