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Name: Creative Leaps : 10 Lessons in Effective Advertising Inspired at Saatchi & Saatchi.
Author: Newman, Michael
ISBN: 978-0-470-82083-4

Creative Leaps : 10 Lessons in Effective Advertising Inspired at Saatchi & Saatchi. サーチ・アンド・サーチ社の効果的広告の10の教訓

・ISBN 978-0-470-82083-4 cloth with CD-ROM

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著者・編者	Newman, Michael,
出版社	(Wiley, SI)
出版年月	2003
ページ数	402 pp.
言語	ENG
ニュース番号	＜492-530＞

解説

Saatchi & Saatchi is one of the best-known names in the advertising business. Filled with lessons for advertisers and unique methodologies, this book explores the transformational power of ideas. It offers insights into the advertising campaigns of Saatchi & Saatchi, revealing the theories behind each campaign strategy, the process behind creativity and the behind-the-scenes stories involved with each project. The book includes a CD-ROM filled with all the television commercials featured in the book.