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A Framework for Marketing Management.

A Framework for Marketing Management. 2nd ed. P.コトラー著 マーケティング管理のための枠組み　第2版

・ISBN 978-0-13-100117-6 paper

絶版

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著者・編者Kotler, Philip,
出版社(Prentice Hall, US)
出版年月2003
ページ数363 pp.
言語ENG
ニュース番号＜492-526＞

解説

For undergraduate and MBA courses in Marketing Management and Marketing Strategy.

A Framework for Marketing Management is a concise paperback adapted from Philip Kotler's #1 selling textbook, Marketing Management. This books focuses on key points such as how to analyze the market and competitors, how to develop strategies, and how to deliver and manage effective marketing programs. A streamlined approach also offers greater flexibility in classes where outside cases, simulations, and projects are brought in.