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The Future of Marketing : Critical 21st-Century Perspectives. マーケティングの将来－21世紀の批判的視点
・ISBN 978-0-333-99286-9 hard EUR 99.99
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お気に入り
★★★
| 著者・編者 | Kitchen, Philip J., |
|---|---|
| 出版社 | (Palgrave Macmillan, UK) |
| 出版年月 | 2003 |
| ページ数 | 196 pp. |
| 言語 | ENG |
| ニュース番号 | ＜492-524＞ |
解説
This book is intended for practitioners and academics who wish to develop an understanding of marketing in an international context. The book provides a series of critical perspectives on marketing from senior authors around the world. The book is not about 'what marketing is' for this is already recorded in innumerable texts. Rather the text gives comments, views, positive statements, criticisms and doubts from leading authors, concerning marketing and its role within business and as an academic subject in the 21st century.