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株式会社極東書店トップ ＞ 商品一覧 ＞ Strategic Marketing for Nonprofit Organizations. 6th ed.

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Strategic Marketing for Nonprofit Organizations.

Strategic Marketing for Nonprofit Organizations. 6th ed. 非営利組織のための戦略的マーケティング　第6版

・ISBN 978-0-13-041977-4 cloth

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著者・編者Andreasen, Alan R. / Kotler, P.,
出版社(Prentice Hall, US)
出版年月2003
ページ数536 pp.
言語ENG
ニュース番号＜492-515＞

解説

For upper level, MBA, and executive courses in Marketing for Nonprofit Organizations, Public Administration in Nonprofit Organizations, and Public Health for Nonprofit Organizations.

Reflecting the most recent, relevant information in the field, this best-selling text forms a conceptual and practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.